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01 · Market Insight & Strategy
Understand the opportunity. Choose your next move.
Understand buyer needs, competitors, positioning and pricing before deciding where to focus.
Market development & fractional leadership · Japan
SpeedAgilityPower
Build your business in Japan. With the right people beside you.
We help international technology companies understand the market, develop partner channels and move commercial opportunities forward. Our experience is strongest in cybersecurity and enterprise software, with support shaped around your business.
From focused projects to fractional leadership, we bring direct expertise and coordinate specialist providers where the work requires it.
Japanese distributor, reseller or SI? Explore our channel-business services （日本語） →
Our services
The support you need. A clear way to deliver it.
You may be assessing an opportunity, building a partner network, strengthening an existing business or putting local operations in place. We agree the priorities, define the work and bring together the right expertise.
01 · Market Insight & Strategy
Understand the opportunity. Choose your next move.
Understand buyer needs, competitors, positioning and pricing before deciding where to focus.
View service →2
02 · Partner Development
Build the right partner relationships.
Find, evaluate and develop partners, with a commercial program that supports the relationship.
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03 · Sales & Account Development
Keep commercial opportunities moving.
Support outreach, proposals, account relationships and the reporting that keeps opportunities moving.
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04 · Leadership & Country Management
Leadership when your Japan business needs a change.
Step in during a leadership gap, diagnose performance and lead the next stage: recovery, transition or an orderly exit.
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05 · Localization & Marketing
Make your message work in Japan.
Adapt the message for Japan and coordinate the content, websites, campaigns and events behind it.
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06 · Operations & Expansion Support
Put the right operating support in place.
Coordinate the specialist providers needed for local administration, setup, commerce and expansion projects.
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07 · People & Team Development
Build the team behind your Japan business.
Strengthen HQ/Japan alignment, develop leaders and coordinate recruiting support.
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08 · Technical Sales & Customer Support
Connect commercial progress with technical delivery.
Arrange specialist presales, proof-of-concept and customer-support services around your product.
How delivery works
Direct expertise. Specialist delivery. One agreed plan.
Some work is led and delivered directly by SxS. Other services are delivered through designated specialist providers, or through a combination of both. We agree the scope, responsibilities, communication and reporting before the work begins.
- SxS-led
Strategy, partner and commercial development, leadership and coaching, led by SxS.
- Specialist provider
Specialist work such as administration, technical localization and technical support, delivered by designated providers.
- SxS + specialist provider
Work that combines SxS involvement with specialist delivery, agreed for each engagement.
How we work
From priorities to progress, in four steps.
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Understand the priorities.
We review your goals, current position and the issues affecting progress.
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Define the work.
Together, we agree the scope, deliverables, responsibilities and delivery model.
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Put it into action.
We work alongside your team and coordinate specialist support where needed.
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Review and develop.
We track progress, address obstacles and prepare the next stage, including handover where appropriate.
Japan first · Connected across APJ
Grounded in Japan. Connected across APJ.
Japan is where our experience runs deepest. Decades of living and working here give us a practical understanding of how relationships develop, decisions are made, and business gets done.
Japan is our focus, and our network reaches across the Asia-Pacific. If your plans include another market in the region, let's talk: support beyond Japan is scoped for each engagement.
Get to know SxS →JapanOur core focus
Across Asia-PacificScoped per engagementLet's have a conversation →
Insights from Japan
Notes from the garage.
What we have learned building businesses, partner programs and localized offerings in Japan.
Your next step
Make progress with the right support.
A clearer decision. A productive introduction. Someone on the ground who keeps things moving.
Whatever stage your business has reached in Japan, we can help you work out what comes next — and get it underway.
Let's talkStart a conversation
What would move your Japan business forward?
Tell us where you are today, what you want to accomplish and where you need support. We will discuss a practical next step and the right delivery approach.